Exploring The Power Of Branded Locations To Drive Tracked Incremental Sales

Branded Locations In Mobile

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I’ve been thinking about my presence on the internet from the early days, from my time at Argonne National Labs near Chicago in 1988-1989 and from my graduate school days at the University of Minnesota in Minneapolis in 1989-1992. That was even before the web browser days, which didn’t come out till 1993-94. Mosaic browser was first released in 1993. And I remember the excitement we had at work when we installed an early version of Netscape browser in 1994.Partial map of internet 2005,via Wikipedia There was internet of course even before the browser. In addition to the worldwide email which primarily linked major universities and research labs, there were numerous user groups — virtual discussion groups — that I used to take part in and contribute to. I suppose that was the equivalent of today’s social networking. Amazingly enough, after all these years most of tha... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the information conveyed can be tweaked by location, time, region, season, etc and continuous improvement can be fueled by tracked, actual, live mobile consumer interaction with the point of sale locations where real money is exchanged for real goods. For years, brands have spent time and effort driving ... (more)

Foursquare “Lifts” Mobile Advertising Legitimacy

The Mobile Proof Presence (MPOP) checkin game is white-hot and set to explode. In a relatively short amount of time, most people (with an iPhone, at least)  know what a “checkin” is and the most popular checkin platform (Foursquare) is adding 15,000 people per day! Foursquare is chasing 2 Million users, each opting-in to broadcast the details of their location-based interactions with real businesses in the context of their larger trusted social networks. This is no longer a fad. This is real and could finally be the legitimizing “lift” mobile advertising has long been looking for. Thanks to checkins, realtime social network updates are no longer just static, general “What you are doing?” posts. They now convey “What are you doing, where are you, and who are you there with.” While this has certainly been a fast-moving location-based social media phenomenon, the real... (more)

Nokia Follows Google But Can They Capitalize In The US?

Nokia's newly-announced free navigation is being positioned as a planned part of their Location Based Services (LBS) offerings, delivered via their "Ovi" web services platform. Is "free nav" from Nokia a part of a plan, or a defensive reaction to try to take back lost smartphone market share and try to establish a US beachhead in the face serious pressure from "new" movers and shakers like Google, Apple, RIM, Palm, and others? It certainly seems Nokia had no choice but to go this route, as they are in market share freefall and have had no answer for the beloved iPhone, years after its launch. They lost 10% smartphone market share in Q4 2008, while Apple and RIM took off. In the middle of all this, Ovi's May 2009 app store launch was widely considered a flop. Now Google is in the mix too, bringing some serious mobile advertising chops to-bear. Nokia makes excellent h... (more)

SugarCRM Announces Keynotes, Sponsors and Agenda for SugarCon 2010

SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, today announced keynotes, sponsors and the final agenda for SugarCon 2010, its global customer, partner and developer conference, April 12-14, at The Palace Hotel in San Francisco, California. Microsoft, Red Hat, Talend and Zend are among the industry leaders sponsoring the conference, which unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud. The full SugarCon agenda is available here: http://www.sugarcrm.com/crm/events/sugarcon/agenda.html. Registration is filling up fast so please visit www.sugarcon.com to secure a space. Keynotes Each of the keynote presentation for SugarCon will play off the theme of this year’s show – “Evolve Your CRM”. “Open Source and Open Clouds” – SugarCRM CEO Larr... (more)

Sensationalism Is Not Expertise

Scott McKain wrote a post on Friday that got me going, Intellectual Dishonesty. It's an eloquent rant concerning the growing negativity and sensationalism created by supposed industry 'gurus', all for the sake of ratings and followers. IN the end that behavior all boils down to MONEY and EGO. As I said in my comment to Scott's post - once you sell out your integrity for money - we all know what you are. Now the only question is, "What's your price?" Scott put it on the table when it comes to selling out our integrity for the big bucks - something I personally see happening all around me. Many of us have been discussing this sad state on our own blogs or behind the scenes of social media. I am not about to try and steal Scott's thunder here. He nailed the topic right between the eyes. So go read his post. It is an ABSOLUTE MUST READ for anyone who would think of hi... (more)

Windows Mobile Edges Ahead Of Apple In Mobile Advertising Performance; Smaato Worldwide Index Reveals New Mobile Advertising Metrics Exclusively On MSearchGroove

Fact-packed Smaato report focuses on U.S. & South-East Asian markets Special Smaato Podcast Series Showcases Mobile Advertising Award Winners & Trends That Matter REDWOOD SHORES, CA. and COLOGNE, Germany - March 4, 2010 - Smaato Inc., a leading mobile ad optimizer and mobile advertising agency, has released its latest global mobile advertising metrics in an exclusive post at MSearchGroove, a top 50 influential source of analysis and commentary on mobile marketing, mobile search and social media. Smaato's Worldwide Index - which analyzes ad network fill rates and sheds important light on click-through rates (CTR) segmented by handset operating system, geography and response times - is based on data collected from 35 mobile ad networks and over 4 billion ad requests served in the Smaato network of more than 3,000 registered mobile publishers in February 2010. Overall... (more)

iCentera Announces Version 7.0 of Sales Enablement SaaS Platform

iCentera, the sales enablement company, on Monday announced the March release of iCentera 7.0, the latest version of the company's flagship software-as-a-service (SaaS) sales enablement platform. New features target enabling marketing and sales to be more productive, increasing sales, while reducing the overall costs associated with marketing and sales. The 7.0 release includes Google-like search functionality for all sales enablement resources along with built in coaching and real-time collaboration with content authors and subject matter experts. Today, some of the world's largest and most aggressive industry leaders have implemented the iCentera Sales Enablement platform with deployments ranging from 50 to 25,000 subscribers. "The 7.0 release delivers a host of new customer-requested sales and marketing capabilities and extends our leadership advantage over comp... (more)

Dotster Introduces Open-Xchange Business Email with Personal Mobility

Dotster Inc., a leading provider of Internet business services, is helping business owners improve efficiency and communication with its new Open-Xchange Webmail, Business Email, and Personal Mobility solutions. Open-Xchange provides small business owners a low-cost, open-source alternative to Microsoft® Exchange, with an average savings of 78 percent for up to 10 users. “Many of our customers, especially those who own small businesses, want to improve their day-to-day workflow and office collaboration with a tool like Microsoft Exchange but they simply don’t have the budget to support it,” said Dotster CEO Clint Page. ”It’s our mission to provide these customers with a cost-effective alternative that performs the same functions, and also offers a variety of improvements upon the original product.” Customers who purchase any Dotster email or hosting package will rec... (more)

GyPSii Leads the Way with Mobile Social Media Content

Mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising and coupon promotions via mobile devices. GyPSii develops consumer digital lifestyle apps and drives the realization of the real-time mobile Internet, fusing real-world places with social media, enhancing the connections between people and places. Already achieving steep user adoption rates over the last quarter by adding over 1M new users, these content and advertising relationships will be key to driving even greater adoption among Chinese consumers in the coming months. With over 800 million mobile subscribers nationwide and growing, China represents the single largest consumer advertising opportunity in th... (more)

Automotive Digital Marketing Expert Tyler Tanaka Joins PostRelease to Spearhead Advertising Sales, Forum Ad Network’s Expansion Within Auto Sector and Beyond

PostRelease (www.PostRelease.com) today announced the appointment of automotive digital marketing expert Tyler Tanaka to the new position of Account Director for PostRelease, a highly effective solution for advertising in online forums. Tanaka has been an active participant in the automotive aftermarket for more than 20 years, as an enthusiast and a marketing specialist. He has pioneered the use of social media in helping brands form direct connections with their customers online. PostRelease enables companies to communicate with consumers via online forums, and Tanaka will help PostRelease continue to expand its fast-growing network of participating forums and advertisers. As an advocate for forum advertising and social media marketing in the automotive sector, Tanaka will be speaking at SEMA’s 12th Annual Hotrod & Restoration Trade Show, to be held in Indianapolis... (more)