Branded Locations In Mobile

NEW YORK, March 8 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of PeekYou to its portfolio of technology clients. PeekYou is a free people-search engine and data platform created by a fusion of public records and public web data for over 230 million people. Its primary goal is to create a single profile for every person in the public domain, summarizing his or her interests, work, schooling history, photos, physical address, e-mail addresses, websites, gender, age, and other biographical information. PeekYou also powers and enhances web applications by leveraging its deep people data. 5W has been tasked with growing the company's recognition through an aggressive media relations campaign. "Our team is thrilled to have the opportunity to work with the PeekYou team as the company realizes its leaders... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the informat... (more)

How to Evaluate Your Marketing Tactics

Earlier this week, the Pew Research Center released their most recent study Understanding the Participatory News Consumer, which contained quite a few interesting nuggets for marketers. First, the Internet now has surpassed newspapers and radio to become the third most popular news platform in the U.S.  According to Pew: The internet and mobile technologies are at the center of the story of how people’s relationship to news is changing. In today’s new multi-platform media environment, news is becoming portable, personalized, and participatory: Portable: 33% of cell phone owners ... (more)

LinkedIn and Crowd Sourcing

Does crowd sourcing work? Here is a small but cute example which I came across. It is a discussion thread on LinkedIn group on Web 2.0. Jeanine Willoughby started the thread by posting the question “How do I convince my company to relax a little on content ‘moderation’?” about 15 days back on 18th February, 2010. The organization she works for supports businesses in the Yorkshire and Humber region in the UK to prosper a low carbon economy. Part of the vision is to establish online communities where any stakeholder in the region (staff, customers, suppliers, buyers, consultants) c... (more)

Foursquare “Lifts” Mobile Advertising Legitimacy

The Mobile Proof Presence (MPOP) checkin game is white-hot and set to explode. In a relatively short amount of time, most people (with an iPhone, at least)  know what a “checkin” is and the most popular checkin platform (Foursquare) is adding 15,000 people per day! Foursquare is chasing 2 Million users, each opting-in to broadcast the details of their location-based interactions with real businesses in the context of their larger trusted social networks. This is no longer a fad. This is real and could finally be the legitimizing “lift” mobile advertising has long been looking f... (more)