Branded Locations In Mobile

As Social Media explodes onto the scene as a viable and cost-effective new way to market a business or brand, the power of Branded Locations will become increasingly important. Since 80% of all offline purchases are researched online, the gap between research online and buy offline (ROBO) is one that has a value price tag on it of approximately USD$1 Trillion annually. In-store consumers who were engaged by online campaigns spend 43% more than those who were not, yet there is still not an effective way to link incremental store visits to pre-purchase online research. Consider this: 68% of consumers compare prices online before shopping in a physical store, 58% of consumers locate items online before purchasing offline, and 67% of consumers prefer to research online and buy from physical stores. Branded Locations will play a key role in bridging this gap because they allow a physical location to be tied to a highly-recognizable brand, thus tapping into the cooperative namebrand recognition that drives incremental store visits. The social media platforms that are addressing this, what brands are doing to promote their stores, and interesting new mobile marketing campaigns is the subject of this topic page.

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